The Ritual Advantage | Brand Ritual Design Worksheets

A powerful companion to the strategic playbook The Ritual Advantage, this toolkit gives you the exact worksheets and frameworks to create rituals that build emotional connection, deepen brand memory, and transform ordinary experiences into unforgettable moments.

Whether you're designing for luxury, hospitality, membership, or cultural brands, these worksheets guide you through:

✔ Mapping your journey to find “ritual hotspots”
✔ Engaging all five senses for deeper emotional impact
✔ Embedding symbolism that reflects your brand values
✔ Structuring pacing and delivery to heighten anticipation
✔ Training teams to deliver rituals consistently and intentionally
✔ Tracking performance and evolving rituals over time

Each worksheet includes clear instructions, real-world examples, and printable templates—making it perfect for strategy workshops, CX audits, brand activations, and internal onboarding.

If you’ve already read The Ritual Advantage, this toolkit helps you bring the thinking to life. If not, you’ll still be able to create powerful, repeatable rituals that set your brand apart.